Seamless content creation on mobile
Microsoft Powerpoint
OPPORTUNITY
Creation of content is a core value provided by Microsoft Office. Creation on mobile typically involves starting from existing pieces of content such as images, videos, voice, and text. Once brought together, the content goes through cycles of collaboration and refinement until it attains its final form. Your task is to conceptualize seamless and delightful content creation solutions for modern Office users while leveraging the power of AI.
MY ROLE
Worked on designing and prototyping features for Microsoft PowerPoint mobile, focusing on improving user experience
INTERNSHIP STAKEHOLDERS
Manager, design mentor and the Microsoft Office team
Breaking down the problem
The problem was narrowed down to a modern achiever using AI to create content on a mobile device. In this internship's context, the content is a customer research report, and the user is a corporate employee.
Research
I conducted in-depth interviews to explore users’ emotions, motivations, daily routines, and their approach to creating customer research reports. The target audience consisted of Microsoft employees aged 25-30.
User Journey Map
Customer Research Report Creation
I conducted secondary research to study the use of Artificial Intelligence in content creation, explore the domain of productivity on mobile, and analyze competitors' and related products and technologies.
📱 Mobile Productivity:
Mobile sessions are typically short, averaging just 20 to 30 seconds, making it crucial to design for quick, efficient interactions. For longer and more complex tasks, users prefer desktop apps that offer greater functionality, content, and specialized features. To enhance mobile productivity, we must account for interruptions by enabling users to save their progress and resume seamlessly.
👨🏻💻 Human-Centered Artificial Intelligence:
Ensuring that AI solutions align with real user needs by leveraging it's strengths to add unique value. This involves systematically translating user needs into data needs, breaking down user actions and ML predictions into the necessary datasets to create meaningful and effective AI-driven experiences.
Problems Identified
Reluctance to begin:
Confusion on how to start.
Difficulty in finding similar reports done previously for reference.
Collected data not in one place:
Difficulty in putting the text/photos/videos generated in one place.
It gets more difficult when customer research is done in collaboration.
Presenting a neutral customer opinion:
Users need to capture the exact sentiment of the customer, and not add his personal bias.
Consolidating information is a cumbersome process:
Blank Document looks intimidating.
Users have to type down handwritten notes.
Difficulty in switching between multiple files/browser tabs on a mobile phone, which is easier on a laptop.
Formatting is complicated on a small screen:
Formatting is difficult due to the mobile’s small screen.
Users have to use external apps for photo/video editing.
Distractions on Mobile:
App notifications are distracting.
User gets interrupted frequently.
Repetitive tasks:
Users have to watch the video and listen to the audio multiple times to find the relevant portion, where the customer had said something important.
Going through the notes over and over to look for keywords/key insights in huge list of notes prepared.
Solutions
I focused on making the customer research reporting process in Union more seamless and efficient. Aimed to simplify how users get started, eliminate bias, ensure proper grammar, tone, and key points, and reduce the need to rewatch interviews repeatedly. My goal was to enhance productivity and save valuable time while maintaining accuracy and clarity in reporting.
My Experience
Accelerated learning: Working on a challenging problem helped me push my boundaries as a designer.
Understood how design works in a corporate setting. Loved being a part of weekly design syncs.
Met the most talented and awesome designers in India!
